TRACK TUESDAY - LUV U, HATE U (NORTHSIDE SWISS)

Sup OTDHipHop fam!

As always, thank you to all the artists and supporters that ride with this platform. Please make sure to also follow us on social media! We drop hip hop content ON THE DAILY, hence our name OTDHipHop. This week’s #TrackTuesday segment features New York artist/rapper Northside Swiss and his new song “Luv U, Hate U.”

​Check out our official track review below:

This song is a cool lil’ play/remix on Gnash’s “I Hate You, I Love You.” Northside pretty much spills his heart on the track, sharing intimate and introspective stories about his mother, relationships, and kids. I’ve always been a fan of Northside’s raw honesty on the track. I think the audio and video could be made to “industry quality” but the artist’s truth and emotion trump the sound. I like how the video showed real photos from his life and kept a very original and genuine touch on the project. Overall, I dig the song and I’m a fan of Northside’s lyricism and storytelling. Also, I liked the singing on this song and if it was mixed and recorded more professionally it would make an even more DOPE track. ​

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Raised in the Bronx, NY, Northside Swiss has composed several songs in Rap as well as R&B. His music speaks powerful heartfelt lyrics and also energetic party swag. He is a family man who has been making music over 15 years. His 12-year old Kaila also writes, records, and writes her own raps. 

For more info on Northside Swiss, subscribe to his Youtube channel.